Rebecca is the Chief Commercial Officer and a member of the Executive Management Team. She leads the marketing, sales, and business development functions with responsibility for increasing Agrimetrics’s reach, influence, and customer base. Rebecca will also own the product development pipeline, ensuring developments are customer-centric and value-creating.
Rebecca Geraghty joined Agrimetrics following a 20-year career at AHDB and HGCA, most recently as Chief Technical Officer. Her previous roles with AHDB include Chief HR Officer, Sector Director for Cereals and Oilseeds (previously HGCA), and Assistant Director for Crop Marketing. She has managed a broad range of supply chain initiatives, including consumer marketing activities, developing new international markets for UK growers, and managing transformational change projects within AHDB.
A graduate of the University of Reading, where she studied Agricultural Economics, Rebecca has also held roles at Sainsbury’s and Asda. She lives on a farm in Warwickshire and loves the outdoor life
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